Lead Platform Costs
Be prepared to pay for leads… $3,000+ per month
The cost of Zillow Premier Agent is determined by two major factors: The average home price in your chosen zip code and the number of other agents competing for space. Using Zillow Premier’s cost estimator for Michigan, for example, we found monthly ad budgets ranging from just shy of $150 to close to $1,000.
We used one of Zillow’s tools for helping agents determine where they want to advertise and how much they want to spend.