I have used online lead services many times. You can close several transactions, yes, but many people are unqualified, not motivated, feel no obligation to continues and it takes a lot of weeding to get to a quality client. I agree with the author of the article.
I totally agree that spending time on my database is crucial to my success but I don’t think you’ve looked at all of the benefits of online leads. Productive Realtors wouldn’t keep paying for these leads if they didn’t work.
I totally agree with Kevin. We pay MLS to list our properties, they give to Zillow, Trulia, Realtor.com and then they turn around and charge us to be identified as the listing agent. Realtor.com doesn’t even acknowledge who the listing agent is and we paid for Realtor.com to be developed by NAR. Linda Babin
This just my opinion from doing real estate for the past 17 years and watching how the industry has changed over time. I think that we as an industry fell asleep at the wheel when sites like Zillow came on board in 2006. They wanted to advertise our listing for us and we allowed it …
Be prepared to pay for leads… $3,000+ per month The cost of Zillow Premier Agent is determined by two major factors: The average home price in your chosen zip code and the number of other agents competing for space. Using Zillow Premier’s cost estimator for Michigan, for example, we found monthly ad budgets ranging from …